Meet The Hustler Who Plans Exotic Retreats for Digital Nomads
From Costa Rica to Bali, Rebecca Males is programming unique co-living experiences for the world’s most adventurous digital nomads.
AND.CO is now Fiverr Workspace
Meet Amelia Showalter, an independent hustler who parlayed her role as Director of Digital Analytics for President Obama’s 2012 re-election campaign into a bustling consulting practice.
As part of Fiverr Workspace‘s “Hustlers” series, which spotlights interesting and entrepreneurial people who are forging their own paths in business, culture and beyond, we sat down with Amelia to learn about her journey and what makes her tick.
A/B testing, also known as randomized controlled testing, is a method and mindset that can apply in so many situations. We did so much testing on the Obama campaign, but I realized that everyone could be doing more testing. I decided to become a consultant to help spread the culture of testing—which I am still doing now as the Co-Founder and CEO of the new boutique data firm Pantheon Analytics.
I’m still in the political sphere! As a freelance consultant, most of my clients were political organizations. Now, with my new role at Pantheon Analytics, we may end up having a broader client base—but I suspect politics will always be our primary sector.
My home office has a vertical monitor that I can plug my laptop into. Having that big vertical screen is so helpful for data analysis!
My worst work habit is being a night owl. For instance, I am writing the answers to these questions at 1:30 a.m. On the other hand, sometimes I get into a really good groove and do great work late into the night!
It’s amazing to have the freedom and flexibility of working independently. I get to travel when I want, set my own schedule, and choose clients I feel enthusiastic about. The hardest part is when a few contracts end concurrently and it’s unclear whether they’ll be renewed/replaced. In my four years as a consultant this has happened to me a few times—super stressful! But it always worked out in the end.
Technically, I just did! I am now running Pantheon Analytics with my business partner, Evan Zasoski. But since Evan has always been a freelancer for the last few years, we are hoping to preserve the best aspects of freelancing in our new venture.
I wanted to demystify freelancing, particularly for data professionals. So, I contacted my friend Talia Borodin, who is also an independent data consultant. We decided that hosting a meet-up would allow for a really good discussion between ourselves, other data freelancers, and those in traditional jobs who are looking to make the leap.
Microsoft Excel. I use fancier stats software as well, of course. But Excel actually has a lot of great functionality if you deploy the right formulas and plugins.
Optimism. (Editor’s note: AMEN!)
The future! Obviously we’re facing some significant setbacks politically and environmentally right now. But I am hopeful that eventually we will get back on the right path.
Know of an inspirational and interesting “hustler” among us? Send your nomination to email@example.com.
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